A concept store. Design in Rughara

   How important is to get lost every now a then. Sometimes you just simply end up exactly where you needed to be. This time destiny and the direction of a well intended neighbour brought me to what its called a talent warehouse. And under this absolutely appropriate name I meet Rughara.


   Located in the vibrant district of Malasaña Rughara merges to perfection fashion & accessories with designed homeware, furniture and Art. Combined in a way that it is rather complicated not to take your time and fuse within scene. That’s right, getting lost one more time!

   Set up for those looking for a non-conventional vision of fashion identity. Searching for statement items that speak their own language and do not need translation.


Independent creator and crafters find their way in with the shared vision of spaces like this one. Where artistic talent gets room and claims its flag versus “fast fashion” culture.

Thanks and we talk soon,

Pictures: Moonlight and Raven
Location: Rughara,Corredera Alta de San Pablo 2, Madrid

The essence of flower town

The way you feel now is how you should be feeling the rest of your life ( Paper Towns)

    Seems we dedicate ourselves to work on places that we don’t care or surround our life with people who don’t see us. Any purpose? Apart from missing the chance you have got of living it is quite difficult to find another.

   But is it really true? How impossible it is the task of discovery where you belong? Where your skills can get opportunity to explore other boundaries, get developed or simply mess around.

   Creativity requires the freedom to find a way through, its expression and bring that to life. How people can make that of a living requires lots of courage and sincerity on your vision.

   However, because of how inherent that search is on all of us, we have the capability to perfectly recognise it when it pops in front of our eyes.  And in that moment,  participate as a spectator of that show, experiencing the beauty of that finding and why not….maybe even getting inspire and give a chance for your imagination to find its way through.

   The taken pictures are from a haven that breathes love for what you do encircled on an atmosphere of freshness and colour.








 Thanks to Margarita se llama mi amor, for your inspirational creativity and allow me to share that with some others.

Pictures: Moonlight and Raven @margaritamiamor